![]() The packaging plays a big part in its success as well. “It’s schtick but it has proved to be a remarkably fertile platform.” “They have a remarkable knack for keeping things fresh, unpredictable and very edgy,” says Gerry Khermouch, editor of Beverage Market Insights. ![]() No matter what the outcome, Liquid Death is winning at the moment. ![]() Sports fans are some of the most superstitious in the world.” Sending a witch to the game to force that deciding fumble or interception “makes more an interesting lens to watch the game through. “We are the underdog of the beverage business, so of course we are betting on the underdog,” says Pearson. Liquid Death has also vowed to share half of its Super Bowl winnings with those charities. Specifically, its rallying cry is ‘death to plastic.’ 10% of its sales go to charities that tackle plastic pollution and create clean drinking solutions. The reason why? “We like taking a stance that other brands would never touch,” says Andy Pearson, vice-president of creative at Liquid Death.ĭespite the ominous-sounding name, and penchant for merchandizing its product in coffins, the brand is focused on making a positive impact for the planet. 7 among all beverage brands, per the company. 1 water brand on Instagram and TikTok, as well as the No. Liquid Death’s unapologetic attitude has made it the No. “Witchcraft has been here since the beginning of time – because it works,” the anonymous spellcaster, who has been practicing the dark arts for 42 years, says in the teaser video. What’s more, it bought a ticket for an actual witch who will attend in person and use black magic to influence the outcome of the game. Today the canned water brand announced it will be the first in history to place a $50,000 wager on the underdog of Super Bowl LVI. Start comparing and see the results for yourself.Now it’s attempting an even bigger trick – capturing consumer attention during the deafening noise surrounding the Super Bowl. Get the water test results from companies who make other waters you drink. There is plenty of information out there. There are so many things changing after ditching other popular water products that I'm not going to keep going.īasically do some research into reverse osmosis water compared to clean water sources not stripped of minerals. Hydration is much better with proper minerals in the water. We have both noticed the benefits in many areas. I myself, and my lady, have been drinking this product for a couple months now since I found out many horror stories about other bottled water products and even community tap water. The point of Liquid Death and the absence of plastic in their product is your health. They don't squeeze out all of the minerals like these other companies who are filtering contaminated water and reselling it to you as purified drinking water! Liquid Death has that earthy, almost salty flavor because it is full of naturally occurring minerals from the source they claim to collect the water in the mountains. And the ph levels of most of them are acidic and actually as bad for your teeth and organs as soda. But you are not getting the natural minerals you need from most waters out there. Sometimes companies may "infuse" their product after filtering with SOME minerals. If you do some reading about the water most people buy or drink, you'll find some scary shit! REVERSE OSMOSIS WATER IS BAD!!! Demineralized water being consumed is like drinking distilled water! It's bad for you. Plus aluminum is better than plastic for any consumable product to be contained in, no microplastics entering our bodies. The source of the water and it's mineral content and ph levels are what is important. It's not about just the look of the can and it being JUST water. Everyone I see reviewing Liquid Death have not done their research on why a product like this is important.
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